Nomadic Protein Pudding is a new protein-rich offering focused on expanding the brand beyond its existing core yogurt business.
The pudding features 20-grams of protein in every 200-gram pot with no added sugar and a low fat recipe to boot. Set to be available in Chocolate and Vanilla flavors, the pudding is arriving at Morrisons locations in the UK starting in January 2023 where it will come in pots for £1.89 each. The product features a consumer-driven format given the continued popularity of high-protein food products.
Brand Manager Bethan Miles spoke on the Nomadic Protein Pudding saying, "We’re keenly aware of the shift in protein products’ appeal, which has significantly expanded consumer demand. Whether people are gym goers or just plain busy, these protein-packed puddings represent functional but easy and great-tasting, additions to on-the-go diets. Our competitive ‘edge’ is a focus on taste, which we think has almost been an afterthought for others."
Protein-Rich Pudding Products
Nomadic Protein Pudding Has No Added Sugar
Trend Themes
1. High-protein Snacking - The demand for protein-rich snacks is growing as consumers seek convenient, healthy options for quick energy boosts.
2. Sugar-free Indulgence - Consumers increasingly prioritize taste and health, leading to the development of indulgent yet sugar-free food offerings.
3. On-the-go Fitness Foods - Busy lifestyles necessitate convenient, portable and functional food products that cater to fitness-conscious individuals.
Industry Implications
1. Dairy Alternatives - As the protein-focused market grows, there is potential for innovation within dairy alternative products, targeting health-conscious and lactose intolerant consumers.
2. Functional Foods - Disruptive opportunities lie in the development of functional foods with added health benefits, specifically targeting consumers' nutritional needs.
3. Packaging Innovation - Creating innovative, sustainable and attractive packaging solutions for high-protein, on-the-go products can drive consumer interest and brand loyalty.