The Nomad Spring/Summer 2014 collection was born of a collaboration between designers based in both Portugal and Sweden. Titled Road to Dambulla, this line is as much practical as it is fashionable and avant-garde, a product of oversize button up tops and loose tie-up skirts.
To showcase these Nomad pieces, a lookbook featuring a desert-like backdrop was used. Cacti, rocks and thick twigs provided intriguing images, all of which placed floor-length dresses, dainty bikinis and fluffy sweaters on display.
Nomad's preoccupation with nature is as much present in these images as it is in the materials used. The label aims to remain as eco-friendly as is possible by using local products and environmental cuts of fabric.
Desert Cacti Lookbooks
The Nomad Spring/Summer 2014 Collection is Barren and Wild
Trend Themes
1. Nature-inspired Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly fashion lines that use local materials and environmental cuts of fabric.
2. Collaborative Design - Disruptive innovation opportunity: Partnering with designers from different countries to create unique and avant-garde fashion collections.
3. Desert-themed Lookbooks - Disruptive innovation opportunity: Using desert-like backdrops and natural elements to showcase fashion collections in a visually intriguing way.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implementing sustainable and eco-friendly practices in the fashion industry.
2. Design - Disruptive innovation opportunity: Encouraging cross-country collaborations between designers to bring fresh and unique perspectives to the design process.
3. Photography - Disruptive innovation opportunity: Exploring creative and unconventional backdrops and themes for fashion lookbooks to capture the attention of viewers.