Lightweight Moisturizing Face Formulas
Nola Skinsentials Addresses Dry and Frazzles Skin
Atlanta-based skincare brand Nola Skinsentials was founded by Jane, "an African American woman who was struggling to find skincare products that were plant-based and good to the environment while also suitable for skin with melanin." The Barrier Boosting Kiwi Essence is a formulation, offered by Nola Skinsentials, that promises to repair the skin's moisture barrier. The lightweight, hydrating moisturizer is vegan, cruelty-free, and hand-crafted. Fully plant-based, this "fruity elixir" rebuilds and supports the skin's natural ability to defend itself thanks to soothing ceramides. The inclusion of kiwi extract, rose Castile, and hibiscus, on the other hand, ensures that moisture is sealed in while harmful environmental pollutants are locked out. Perfect for stressed out, dry, and frazzled skin, Nola Skinsentials' lightweight formula sinks immediately into the skin and provides immediate hydration.
Trend Themes
1. Plant-based Skincare - The trend of plant-based skincare products is on the rise and Jane's Nola Skinsentials is tapping into this trend with hand-crafted, plant-based and vegan skincare products for melanin-rich skin types.
2. Environmentally-friendly Skincare - More consumers are becoming aware of the impact of their consumption on the environment and are thus seeking out skincare brands that are environmentally friendly, thus providing innovative opportunities for brands like Nola Skinsentials.
3. Barrier Repair Skincare - Barrier Repair Skincare products are growing in popularity as more people seek solutions to repair dry and frazzled skin, especially after the pandemic. Nola Skinsentials' Barrier Boosting Kiwi Essence offers disruptive innovation opportunities for brands producing barrier repair skincare products.
Industry Implications
1. Skincare Industry - The skincare industry is increasingly recognizing the demand for plant-based, environmentally-friendly, and super-targeted skincare lines like Nola Skinsentials.
2. Beauty Industry - Nola Skinsentials and brands like it are promoting diversity, inclusivity, and clean practices in the beauty industry as more and more people demand more ethical, conscious beauty products that cater to diverse skin tones.
3. Sustainable Consumer Goods - The rise of sustainable consumer goods is offering disruptive innovation opportunities to companies, like Nola Skinsentials, that can blend sustainable materials and practices with their products without sacrificing aesthetics or effectiveness.