To really feel like you're in the game that you're playing, it may help to bring it along wherever you go, and this Nokia Mobile Gaming campaign assures you that gaming on your smartphone makes you feel just as much in the action.
To demonstrate this idea, the JWT advertising agency of Delhi, India, has placed two 3D video game characters saddled up on human hands. The equine treatment of such extremities reminds the viewer of the image of a horse, but the use of fingers as the legs of a mounted beast sends a very descriptive message. The character may drive the hand, but the hand carries the character to perform his virtual task. Many obsessed gamers still aren't converted to the idea of cellphone play, but this Nokia Mobile Gaming campaign argues that this type of control is even more in your hands.
Hand-Ridden Advertising
Nokia Mobile Gaming Campaign Invites Your Fingertips into Action
Trend Themes
1. Mobile Gaming - Expanding mobile gaming market presents opportunities for innovative game design and engagement strategies.
2. Human-interactive Marketing - Utilizing human body as a canvas for advertising provides unique and engaging brand experiences.
3. Virtual Control - Developing innovative control mechanisms for mobile gaming enhances user immersion and gaming experience.
Industry Implications
1. Gaming - The gaming industry can leverage mobile platforms for innovative game concepts and engagement strategies.
2. Advertising/marketing - Utilizing human body as a medium for advertising opens up new avenues for impactful brand campaigns.
3. Mobile Technology - The mobile technology industry can explore new control mechanisms to enhance user experience in mobile gaming.