Since the iPhone was released, many other mobile phone companies have wracked their brains on how to compete with Apple. Nokia couldn't have been more obvious they feel wrath toward their competitor. These posters were photographed in New York City over the weekend by a MAcRUmors forum jockey.
Implications - In today's crowded market, companies are becoming more and more unabashed with their competitive drive towards staple companies. It seems that the gloves are off with big-brand battles, generating publicity and consumer excitement for any new products simultaneously. Though some companies can learn from this, one must think carefully before entering a head-to-head session of campaign competition as there is legal risk involved.
Anti-Apple Campaign
Nokia "Open To Anything" Posters in NYC
Trend Themes
1. Competitive Drive - Companies are becoming more unabashed in their competitive drive towards staple companies, generating publicity and consumer excitement for new products simultaneously.
2. Big-brand Battles - The gloves are off with big-brand battles, as companies aim to generate publicity and consumer excitement.
3. Legal Risk - Entering a head-to-head campaign competition involves legal risk and careful consideration.
Industry Implications
1. Mobile Phone Companies - Mobile phone companies are grappling with how to compete with Apple in today's crowded market.
2. Advertising and Marketing - The competitive drive and big-brand battles in the market generate opportunities for advertising and marketing companies.
3. Consumer Electronics - In the crowded market, new products and innovations are driving consumer excitement and interest in the consumer electronics industry.