Noah Kalina's 'West (Of Here)' project shows his photographic prowess. The series shows Kalina's subjects in various compromising positions. They vary from body contortion to being outdoors in various stages of dress (and undress) to floating lifeless in pools of water.
What is amazing in Noah Kalina's photo set is the easy and calm aesthetic that radiates throughout these images, which depict what are usually precarious situations.
Implications - Society is so saturated with advertisements infiltrating several different platforms that consumers have become desensitized to their imagery. These consumers now only absorb information from advertisements that contain graphic or shocking imagery and text that is out of the norm and memorable. Companies can appeal to a wider audience by devising a catchy marketing campaign.
Compromising Position Pictorials
Noah Kalina Photography Eases Models Into Discomfort
Trend Themes
1. Graphic Imagery - Brands can gain attention by utilizing graphic or shocking imagery in their marketing campaigns.
2. Memorable Advertising - Creating advertising with content that is out of the norm and memorable can attract a wider audience.
3. Desensitization to Ads - Consumers have become desensitized to typical advertisements, prompting the need for more attention-grabbing tactics.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of using graphic imagery to create impactful campaigns.
2. Marketing - Marketers can explore disruptive strategies to create memorable advertising content.
3. Photography - Photographers can experiment with unique styles and subject matter to stand out in a saturated market.