The idea of well-being and authenticity are second nature to Millennials -- so much so that brands such as Noa Skincare are embracing this direction when it comes to their look and identity. With Millennials making up much of the buying market these days, it's only natural that companies would be skewing their products towards them.
When it comes to Noa Skincare in particular, the direction is fairly straight forward. The healthy, fruit ingredients are highlighted right on the package in a modern way. With stylish illustrations and an overall clean look, it's hard not to be immediately drawn to the Noa Skincare packaging. It was designed by Kelsey Layne as a student project for UCA Farnham.
Fruity Skincare Packaging
Noa Skincare Targets Millennial Consumers Concerned with Well-Being
Trend Themes
1. Authentic Packaging - There is an opportunity for brands to embrace authenticity in their packaging to appeal to millennials' preference for well-being and genuine products.
2. Wellness-focused Marketing - Companies can target millennials by highlighting the wellness benefits of their products, such as using fruit-based ingredients in skincare.
3. Clean Design Aesthetics - Clean and modern packaging designs can attract millennials who appreciate minimalism and simplicity.
Industry Implications
1. Skincare - The skincare industry can leverage the trend of fruity packaging to cater to millennials' increasing demand for natural and organic beauty products.
2. Consumer Goods - Brands in the consumer goods industry can explore incorporating authentic and wellness-focused design elements into their packaging to appeal to millennial consumers.
3. Graphic Design - Graphic designers can find opportunities in creating clean and stylish packaging designs with a focus on highlighting natural ingredients and wellness benefits.