No Nasties is a Mumbai-based social enterprise making tees that are both organic and fairly traded. The tees are entirely sustainable, from seeds free from genetic modification and pesticides or fertilizers, to the use of water-based dyes in manufacturing, and are backed by the social brand's 100% happiness guarantee.
No Nasties aims to meet consumers halfway by providing designs that speak to their lifestyle and sensibilities while also offering a viable alternative to the unsustainable economy in India that amounts to a high pollution from the use of pesticides and other chemicals, child labor and a devastating suicide rate amongst farmers.
The brand has also gathered a small community of talented designers that cultivate a supply of original, exclusive prints.
Contact Information
No Nasties website
No Nasties on Facebook
No Nasties on Twitter
No Nasties on Pinterest
Hip Guilt-Free Tees
No Nasties Makes Fairly Traded Organic Cotton Shirts in India
Trend Themes
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2. Sustainable Apparel - Disruptive innovation opportunity: Create a technology that enables the production of sustainable apparel at a larger scale without compromising on quality or aesthetics.
3. Community-driven Design - Disruptive innovation opportunity: Build an online platform that brings together talented designers from around the world to collaborate and create original, exclusive prints for ethical fashion brands.
Industry Implications
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3. Socially Responsible Brands - Disruptive innovation opportunity: Establish a consulting firm that helps conventional brands transition towards more ethical and sustainable practices, enabling them to capture the growing market demand for socially responsible products.