The Nixon 'Supertide' Summer 2012 collection measures far more than minutes and seconds. Referred to as an "advanced digital watch," the Supertide model displays information regarding sunrises, sunsets and specific tide data, perfect for anyone with a serious interest in riding waves this summer.
The silicone Supertide devices are now being sold in solid white, black, blue, red and green shades. Avid surfers will be able to make use of the intelligent digital features, especially since it can track the developments of over 230 aquatic spots throughout the world. The light feature that can be turned on with a push of a button should also come in handy, not to mention the vibrant high-resolution screen.
Silicone Surfer Watches
The Nixon 'Supertide' Summer 2012 Design Measures Tides and Sunsets
Trend Themes
1. Digital Surf Watches - Opportunity for developing advanced digital watches that provide specific tide data, sunrises, and sunsets for surfers.
2. Intelligent Wearable Technology - Potential for creating intelligent wearables that track and display information for specific outdoor activities, such as surfing.
3. Aquatic Spot Tracking - Opportunity to develop devices that can track and display information for a wide range of aquatic spots around the world.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunities in the wearable technology industry to create advanced digital watches for specific outdoor activities.
2. Surfing Equipment - Opportunity for disruptive innovation in the surfing equipment industry by developing intelligent wearable devices for surfers.
3. Outdoor Sports Tracking - Potential for disruptive innovation in the outdoor sports tracking industry by creating devices that track and display information for various outdoor activities.