The Nixon 'Camo' collection for Spring/Summer 2013 is full of classical camouflage and hunting-appropriate apparel.
The full line of 'Camo' gear features watches, backpacks, phone covers and hats. The entire collection is masculine, has a rugged feel and is functional for an urban setting and the outdoors. The duality comes from the contemporary design of the camouflage and the fact that all the pieces are still functional for sports like hunting. For instance, the orange toque is a great piece for an urbanite looking to add a little color to their wardrobe, but it is also an ideal piece to have when in the bush. It is bright, noticeable for other hunters and a common color found in hunting apparel.
The Nixon 'Camo' collection is hip and full of multipurpose accessories.
American Woodland Accessories
The Nixon 'Camo' Collection For Spring/Summer 2013 is Rugged
Trend Themes
1. Multipurpose Accessories - Design versatile products that can be used both in urban settings and the outdoors.
2. Contemporary Camouflage Design - Create modern iterations of traditional camouflage patterns to appeal to younger demographics.
3. Functional Fashion - Integrate functionality into fashion products to serve multiple purposes and increase value proposition.
Industry Implications
1. Fashion Retail - Develop lines of functional fashion products that cater to both urban and outdoor lifestyles.
2. Sporting Goods - Combine fashion and functionality to create versatile sporting gear for a variety of activities.
3. Technology Accessories - Incorporate camouflage and rugged designs into phone cases and other tech accessories to provide protection and style.