Studio Ghibli is known for its vast range of animated films and now it helps with the latest Nisshin Seifun Group commercial. It is not the first time that the studio has produced a commercial for the food group, having done so back in 2010 as well and once again in 2015.
This time around, the animation studio marks the fourth iteration of the campaign, starring a range of adorable brush-painted cats. It has an endearing feeling as the scene starts with a hat falling into the screen and a cat bobbing up. Later, the audience finds out that there are actually three cats in the hat, rounding out the short and sweet cat animation.
Brush-Painted Cat Commercials
Studio Ghibli Assists in the New Nisshin Seifun Group Commercial
Trend Themes
1. Brush-painted Cat Commercials - The popularity of this type of commercial is expanding and provides opportunities for companies to leverage cuteness
2. Studio Collaborations - Bringing in creative studios to help develop commercials aims to produce unique and inspired pieces that capture the audience
3. Animation in Advertising - The utilization of animation in advertising aims to create a lasting impression on the consumer and increase brand loyalty
Industry Implications
1. Advertising - The advertising industry has an opportunity to disrupt traditional advertising and reach audiences with creative and unique commercials
2. Animation Studios - The intersection between animation and advertising provides opportunities for animation studios to expand their services to include commercial work.
3. Food and Beverage - The food and beverage industry can utilize animation in commercials to highlight their products in a creative and unique way that stands out to consumers.