Nissan's latest TV spot for the Nissan Rogue takes viewers through a virtual labyrinth. Remember playing with those wooden boxes that required you to tilt a board to guide a tiny marble around a maze, dodging holes along the way? Well if you don't, TBWA\CHIAT\DAY sure does, and they're ready to revive your memory. Despite the simplicity, the wooden games entertained you for hours. Is that the message the Nissan hopes to get across?
The videomercial features the Rogue zipping down the streets of the game of life. The base of the game is transposed onto the city streets, and instead of a glistening steel marble, its cars being maneuvered through the labyrinth. Considering it's a commercial, it's kind of obvious who wins. Still worth checking out!
A-maze-ing Metaphors
Nissan Rogue Labyrinth Ad
Trend Themes
1. Virtual Reality Advertising - Opportunity to create immersive advertising experiences using virtual reality technology.
2. Nostalgia Marketing - Opportunity to tap into consumers' memories and emotions by using nostalgic elements in advertising campaigns.
3. Gamification in Advertising - Opportunity to engage consumers by incorporating game-like elements in advertising campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore new and innovative ways to promote products and services using virtual reality, nostalgia, and gamification.
2. Automotive - Opportunity for automotive companies to use creative advertising strategies to showcase the features and capabilities of their vehicles.
3. Entertainment - Opportunity for entertainment companies to create interactive and engaging advertising experiences for audiences using virtual reality and gamification.