The Nissan Easy Ride service has been created by the car brand in partnership with DeNa to provide consumers in the Minato Mirai district of Yokohama with a simple way to get around. The service will be geofenced along a 4.5 kilometer route that is situated between the global headquarters for Nissan and the Yokohama World Porters shopping center. The service will employ Nissan Leaf electric vehicles that are autonomously driven yet will have a driver behind the wheel for the time being to ensure everything runs smoothly.
The Nissan Easy Ride service will also enable riders to access a tablet screen when they're riding to explore places of interest in the area and even download exclusive discounts to their smartphone.
Branded Autonomous Taxi Services
Nissan Easy Ride will Offer an Easy Way to Get Around
Trend Themes
1. Autonomous Taxi Services - Opportunity for car brands to provide autonomous taxi services, offering consumers a convenient and efficient way to get around without needing to own a car.
2. Geofenced Routes - The development of geofencing technology allows for designated autonomous vehicle routes, creating opportunities for car brands to offer on-demand transportation services within specific areas.
3. In-car Entertainment and Discounts - Integrating in-car entertainment systems and exclusive discounts into autonomous taxi services can enhance the customer experience and incentivize riders to choose these services over traditional transportation options.
Industry Implications
1. Automotive - Car brands can utilize autonomous vehicle technology and develop their own fleet of autonomous taxis, creating new revenue streams and disrupting the traditional taxi industry.
2. Technology - Technology companies can develop advanced geofencing software and in-car entertainment systems to support the growth of autonomous taxi services.
3. Travel and Tourism - The integration of geofenced autonomous taxi services with in-car exploration features opens up opportunities for the travel and tourism industry to offer personalized guided tours and attractions experiences.