To kick off Ninja Delivery, the 10-minute grocery delivery service, entrance into the Canadian market, the brand joined forces with Labatt Breweries to offer free Corona Sunbrew samples to Canadians. Anyone who orders from the delivery service during the month of April will receive free samples of Corona Sunbrew, Corona's new non-alcoholic beer. In addition, fans can also purchase the non-alcoholic beverage from the app to have it delivered to their door in 10-minutes or less.
Leading CPG brands are increasingly looking to quick commerce, a trend that, according to the brand, "redefines consumers' expectations around convenience." In addition to the rapid delivery time, Ninja Delivery also boasts longer hours than traditional brick-and-mortar grocery stores, with times ranging between 9 am to 12 am, including during the holidays.
10-Minute Beer Delivery Samples
Ninja Delivery Offers Free Samples of Corona Sunbrew to Canadian
Trend Themes
1. Quick Commerce Delivery - The 10-minute beer delivery service demonstrates how quick commerce is redefining convenience for consumers and creating opportunities for CPG brands.
2. Non-alcoholic Beverages - Corona's new non-alcoholic beer is being promoted through the 10-minute delivery service, highlighting a growing trend towards healthier beverage options for consumers.
3. Extended Store Hours - Ninja Delivery's longer hours than traditional brick-and-mortar grocery stores show how extending operating hours can create a competitive advantage in the market for delivery services.
Industry Implications
1. CPG Brands - The 10-minute delivery service provides CPG brands with an opportunity to tap into the highly demanded convenience trend and reach consumers in innovative ways.
2. Beverage Industry - Corona's new non-alcoholic beer launch through the 10-minute delivery service reveals a growing trend towards non-alcoholic beverages, creating disruptive innovation opportunities for the beverage industry.
3. Delivery Services - Ninja Delivery's quick and efficient delivery service provides an opportunity for the industry to differentiate itself from traditional brick-and-mortar stores and meet consumer demand for convenience.