The small packages for Upp were designed by Niklas Hessman. Upp is a early morning meal made up of organic ingredients and comes in small individual-sized portions. The packaging design plays off of the breakfast motif as it imitates the shape and texture of a pillow.
This particular project by Niklas Hessman utilizes very soft material that is as far away from glossy as possible. These packets actually look like they would be nice to lay your head against.
Classy Breakfast Packaging
Niklas Hessman Cleverly Designs the Upp Package
Trend Themes
1. Organic Breakfast Meals - Disruptive innovation opportunity: Develop innovative packaging designs that enhance the organic breakfast experience.
2. Individual-sized Portion Packaging - Disruptive innovation opportunity: Create convenient and sustainable packaging solutions for individual-sized breakfast portions.
3. Soft Material Packaging - Disruptive innovation opportunity: Explore alternative packaging materials that provide a soft and comfortable tactile experience.
Industry Implications
1. Food Packaging Industry - Disruptive innovation opportunity: Incorporate creative packaging designs and sustainable materials to cater to the growing demand for organic breakfast meals.
2. Convenience Food Industry - Disruptive innovation opportunity: Develop innovative packaging solutions for individual-sized breakfast portions to meet the needs of busy consumers seeking convenient and healthy meal options.
3. Materials and Manufacturing Industry - Disruptive innovation opportunity: Innovate and explore new materials that offer a soft and comfortable texture for packaging, revolutionizing the overall packaging industry.