Nikka Whisky has announced a partnership with Bloomsybox that see the former’s ‘Nikka DAYS’ whisky being paired with a beautiful bouquet of yellow mini calla lilies, white lisianthus flowers, lily grass, and yellow roses. ‘Nikka DAYS’ is a delicately crafted floral whisky that is meant for everyday drinking occasions. The ‘Gift a Good Day’ set includes the bright yellow ‘Nikka DAYS’ bottle and a floral arrangement for $108.
Emiko Kaji from Nikka Whisky commented on the collaboration: "With Nikka DAYS, we set out to create a whisky that will complement and elevate your everyday and we hope this gift set will do just that in a fresh new way, whether for yourself or to brighten the days of your loved ones, friends and colleagues, no special occasion needed."
The bespoke set will be available for purchase from August 15-October 15, 2022 on Bloomsybox’s website.
Whisky-Focused Bouquet Sets
Nikka Whisky Partners with Bloomsybox for a Floral Expression Set
Trend Themes
1. Whisky-flower Pairing - There is an opportunity for other beverage and floral companies to collaborate and create unique whiskey-flower pairing sets for special occasions.
2. Everyday Occasion Products - Businesses can explore creating products and sets that cater to everyday occasions rather than just special ones.
3. Bespoke Gifting - There is a growing trend for personalized and customizable gifting options, businesses can capitalize on by offering bespoke sets for various occasions.
Industry Implications
1. Alcohol - Other whiskey, wine, and beer brands can collaborate with florists to create similar whisky-flower pairing sets that cater to different tastes.
2. Floral - Flower companies can collaborate with beverage companies to create more unique and personalized sets catered to everyday occasions.
3. Gift Manufacturing - Businesses can explore creating customizable gifting sets across the product and service spectrum to cater to customer preferences.