Nike's IGTV debut highlights 'everyday athletes' and demonstrates the obstacles people go through to meet their fitness goals.
The campaign is titled "My Crazy Dream" and aims to spotlight a more average consumer, while appealing to a younger generation. Through the platform, Nike is spotlighting different everyday fitness stars through short but motivational clips. Opting to use regular people as brand ambassadors is a bolder move for Nike -- a brand that's known for its impressive athlete and celebrity collaborations, however this move is expected to boost engagement among its viewers.
Nike's IGTV videos feature a diverse collection of people and aims to spotlight the everyday challenges we all go through to achieve a variety of goals.
Short-Form Athlete-Celebrating Platforms
Nike's IGTV Videos Spotlight Everyday Athletes
Trend Themes
1. Short-form Videos - Short-form videos on platforms like IGTV allow brands to showcase everyday athletes and connect with younger generations.
2. Celebrating Everyday Athletes - Brands can disrupt the industry by spotlighting regular people as brand ambassadors, appealing to a wider audience and boosting engagement.
3. Motivational Content - Creating motivational content that showcases the challenges people face to achieve their fitness goals can resonate with viewers and drive brand engagement.
Industry Implications
1. Sportswear - Sportswear brands can leverage short-form videos to highlight their products and connect with everyday athletes.
2. Digital Marketing - In the digital marketing industry, brands can explore the potential of featuring regular people in their campaigns to create relatable content and increase engagement.
3. Fitness and Wellness - The fitness and wellness industry can benefit from creating motivational content that showcases the challenges individuals face on their fitness journey, inspiring and engaging their target audience.