This Nike Zoom Soldier 9 colorway draws inspiration from the popular lemon-lime beverage Sprite.
Sporting the signature colors of the iconic soda brand, the Nike Zoom Soldier 9 really does look like a can of Sprite. The mesh upper is a bright Game Royal blue. The supportive strap configuration is done in Green Strike, and the interior of the shoe is lined in black. The rubber outsole -- which features Zoom technology cushioning -- is a vibrant, eye-catching white. The Nike swoosh on the side of the shoe is colored in a translucent blue speckled with white, reminiscent of the refreshing effervescence of a can of Sprite.
These Sprite sneakers use an unusual pop culture influence to create an attention-grabbing, refreshingly bright version of the Nike Zoom Soldier basketball shoe.
Soda-Inspired Sneakers
This Edition of the Nike Zoom Soldier 9 Takes Its Colors from Sprite
Trend Themes
-
Soda-inspired Fashion — The use of popular beverage branding and colors in fashion items has disruptive innovation opportunities in creating attention-grabbing and nostalgia-driven products.
-
Color-branded Merchandise — Creating merchandise using signature colors of iconic brands provides a disruptive opportunity to leverage brand recognition and fan-base loyalty.
-
Influence-based Collaborations — Collaborations based on unusual pop-culture inspirations like this Nike-Sprite sneaker partnership encourage unique and refreshing product designs.
Industry Implications
-
Footwear Industry — The release of soda-inspired shoes indicates that the footwear industry has disruptive innovation opportunities in collaboration marketing.
-
Beverage Industry — Beverage companies can leverage their branding recognition by collaborating with fashion brands to create refreshing and visually-appealing products.
-
Sports Marketing Industry — In sports marketing, collaborations that promote products with culturally-inspired designs provide a disruptive approach to engage with fans and attract new customers.