Apparel retailer 'FRUITION Las Vegas' created a collection of t-shirts that makes the Nike vs. adidas rivalry more clear than ever.
The 'Synergy Sport' collection cuts the brands in half and combines them to appear side by side, making for a design that is colorful and a little bit controversial. The Nike vs. adidas apparel contrasts the companies' logos and uses opposite colors to make the t-shirts stand out against one another.
With the two popular athletic brands fighting for the largely same consumers, the creation of a Nike vs. adidas line allows those with divided interests to express their appreciation for both. While the majority of the t-shirts are cut to the same size as the one its paired with, some versions use different lengths entirely to fully exhibit the disparity between the brands.
Athletic Brand Mashups
FRUITION Las Vegas Created Nike vs. adidas Shirt Hybrids
Trend Themes
1. Athletic Brand Mashups - Creating mashups of popular athletic brands allows consumers to express their divided interests and appreciation for both Nike and adidas.
2. Logo Contrast Apparel - Designing apparel that contrasts the logos and uses opposite colors of Nike and adidas creates a colorful and controversial fashion statement.
3. Consumer Brand Loyalty - Exploring the rivalry between Nike and adidas highlights consumer brand loyalty and the potential for collaboration in other industries.
Industry Implications
1. Apparel Retail - The apparel retail industry can leverage the trend of athletic brand mashups to create unique and appealing products for consumers.
2. Sports and Fitness - The sports and fitness industry can explore logo contrast apparel to target consumers who appreciate both Nike and adidas.
3. Advertising and Marketing - The advertising and marketing industry can tap into consumer brand loyalty and collaborate with both Nike and adidas to reach a wider audience.