Nike has put together one of the most elite extreme sports teams in the world to create "NIKE 6.0."
The array of snowboarders, surfers, wakeboarders, BMXers, skateboarders and many more have come together to get their grind on and let the world know about these sports.
Nike is fueling the team with a set of new ads that come in the form of extremely (no pun intended) well drawn pictures of accentuated areas of extreme sport competition.
The pictures themselves give a feeling of intensity as first person views from athletes gaze up the deadly course in which they are about to embark on.
Scope them out, feel them out, and tell me you don't want to watch or be a part of "NIKE 6.0."
Extreme Sportvertising
Nike's New Team 6.0 Ads Rumble the Ground
Trend Themes
1. Extreme Sports Advertising - There is an opportunity for brands to create extreme sports-themed advertisements to target a niche audience and promote their products.
2. Elite Extreme Sports Teams - The formation of elite extreme sports teams by brands can create a sense of prestige and exclusivity, attracting both talented athletes and dedicated fans.
3. First-person Visuals - Utilizing first-person perspectives in marketing materials can create a sense of immersion and excitement, allowing consumers to experience extreme sports through the eyes of the athletes.
Industry Implications
1. Apparel and Sporting Goods - Brands in the apparel and sporting goods industry can collaborate with extreme sports teams for product endorsements and sponsorships, attracting a dedicated customer base.
2. Media and Entertainment - The media and entertainment industry can tap into the popularity of extreme sports teams and create engaging content, such as documentaries and reality shows, to captivate audiences.
3. Advertising and Marketing Agencies - Advertising and marketing agencies can specialize or develop expertise in creating unique and captivating advertisements for brands looking to target extreme sports enthusiasts.