Nike is targeting the first nations cultures of North America with their new shoe, the Air Native N7. The design of the athletic performance shoe was inspired by native cultural arts, and the foot bed is larger than in regular Nike trainers.
"The first-of-its-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot," Nike said. "The result is a true Native fitting, performance product."
The Air Native N7 is available exclusively to first nations people. Tribal leaders and institutes like school will be able to buy them in bulk at wholesale prices, then resell them to individuals in their bands.
Nike Targets First Nations
Air Native N7
Trend Themes
1. Native-inspired Footwear - There is an opportunity for other companies to create footwear that honors and acknowledges the cultural heritage of other indigenous groups and communities around the world.
2. Cultural Representation in Product Design - More companies can take a cue from Nike and explore opportunities to incorporate traditional cultural elements into their products to provide meaningful cultural representation.
3. Localized Product Offerings - Other brands can consider creating products exclusively for specific communities, giving them an opportunity to align with and be a force for good or important issues, while also boosting sales in those markets.
Industry Implications
1. Footwear - There is tremendous opportunity for companies to explore and make products that cater to a wider range of foot sizes and shapes, including those found in indigenous groups around the world.
2. Fashion & Apparel - There is a huge opportunity for fashion brands to create culturally relevant and appropriate designs and garments for different communities, acknowledging and respecting different cultures and traditions.
3. Indigenous Communities - More industries can examine how to engage and empower indigenous communities in their business operations, creating quality and ethically-sourced products, and forging collaborative partnerships for inclusive economic growth.