Shut up, this is just too much! Sneaks with diamonds? Obviously they haven't been paying attention to luxury trends, because these Nike So Cal 1's only have 11 carats. Antwan Patton, aka Big Boi, got the pair. The two guys that made the shoes valued them at $50,000. I think I've seen grills that cost more than that! They are available to the public immediately -- no waiting.
Implications - Luxury products are synonymous with being vastly impractical, and as a result, businesses who release such products have suffered due to the recession. As opposed to creating useless luxury products, companies should decide upon useful products with high-end touches in order to appear practical.
$50,000 Nike So Cal 1's
Sneakers With 11 Carats of Diamonds
Trend Themes
1. Luxury Reimagined - Opportunity to create practical luxury products with high-end touches to appeal to consumers in a recession.
2. Diamond Beyond Jewelry - Emerging trend of incorporating diamonds into unexpected products, such as sneakers, to create unique luxury items.
3. Immediate Luxury - Quick availability of luxury products to the public, eliminating waiting periods and enhancing exclusivity.
Industry Implications
1. Fashion - Fashion brands can explore the concept of practical luxury with high-end details to attract consumers during economic downturns.
2. Jewelry - Jewelry companies can expand beyond traditional accessories and explore diamond incorporation in unconventional products for luxury enthusiasts.
3. Retail - Retailers can tap into the demand for immediate luxury experiences by offering exclusive luxury products with quick availability to their customers.