Graphic designer Mike Davis was inspired to create this hilarious blurred out Nike shirt as a tribute to rap and hip hop music videos that feature artists wearing notoriously popular brand shirts with pixelated logos.
Mike Davis's company Burlesque of North America developed these censored brand name shirts as a parody on television shows and music videos that censor out famous company logos. These Nike shirt was chosen because of Nike's world-wide celebrity status as a retail brand. The pixelated design of the Nike logo makes it look as though a camera is blurring out the Nike brand name when in actuality, the logo itself has been pixelated directly on the shirt.
I'm not exactly sure how Mike Davis was able to play around with the Nike logo without infringing trademark rights, but this censored Nike shirt is pretty cool.
Ironically Blurred Brand Shirts
This Ironic Nike Shirt Has a Blurred Out Brand Logo
Trend Themes
1. Parody Logo Shirts - Opportunity for brands to create parody logo shirts that mock popular culture and censorship.
2. Pixelated Fashion - Disruptive innovation opportunity for fashion brands to create pixelated designs on clothing as a statement or artistic expression.
3. Blurred Branding - Brands can explore using blurred or obscured logos as a design element to create intrigue and uniqueness.
Industry Implications
1. Fashion - Fashion industry can tap into the trend of parody logo shirts and pixelated fashion designs.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create campaigns that use blurred branding as a creative concept.
3. Graphic Design - Graphic designers can experiment with blurred brand logos and pixelated designs to create unique and eye-catching visuals.