Nike is celebrating the recent opening of skateboarder Lance Armstrong and artist Geoff McFetridge's skatebale art exhibit at the Museum of Contemporary Art in Los Angeles by creating the Nike SB Paper Dunk High.
The exhibit itself is wonderfully colorful and is 100 percent skateable with Nike SB team riders performing weekly skate sessions during the exhibitions entire run. The Nike SB Paper Dunk High is designed after one of Geoff McFetridge's exhibit pieces and is limited to 24 pairs. The shoe is cream-colored all around with fearsome black stripes (think tribal armband-style) running from the toebox to the tongue and all around the side and upper panels. The shoes are set to be auctioned off with a starting price of $100. All proceeds go towards the MOCA Foundation.
Artsy Skate Shoes
The Nike SB Paper Dunk High by Geoff Mcgetridge Celebrates Skateable Art
Trend Themes
1. Skateable Art - Opportunities exist for artists, designers and athletic brands to collaborate and create skateable art that draws public and commercial interest.
2. Limited Edition Footwear - Limited edition footwear is a disruptive innovation opportunity for retail brands to drive demand and attract a specific target market.
3. Experiential Marketing - Experiential marketing is a disruptive innovation opportunity for brands to create unique interactive brand activations with partners that appeal to consumers.
Industry Implications
1. Artistic Collaboration - The art and fashion industries can form alliances to generate skateable art that exhibits and sell in galleries or is auctioned off to create new revenue streams.
2. Footwear Retail - Limited edition footwear is a disruptive innovation opportunity for retail brands to boost sales, increase their brand equity, and create a sense of exclusivity for their customers.
3. Brand Activations - Brands in the art, design and athletic industry can create interactive experiential brand activations that enable consumers to explore art and try the products during various events.