Seaside Aqua Sneakers

The new Nike SB Koston One Paradise shoe is the first design for the brand by professional skateboarder Eric Koston. Designed specifically with skateboarders in mind, the Nike SB Koston One shoe provides maximum comfort and style. The sole of the shoe was made with a skateboard-specific tread to stick more effectively to a board and avoid slipping.

Comfort was also an important factor in this shoe; the insole was made with a Lunerlon material to provide even more support for the foot's arch. Covered in a bright aqua and suede material, the new Nike SB Koston One Paradise shoe is every skater's dream.

Implications - Businesses that devote their efforts to providing a particular group of consumers with qualities and products fit to match their needs will fare well in today's industry. Consumers will be drawn to those products that were specifically designed to complement their individual lifestyles.