Matching shoes to clothing is nothing new, but matching shoes to the season is. So is wearing shoes named after veggies, for that matter. Yesterday our Japanese comrades received these Nike SB Dunk Low sneakers, nicknamed ‘Asparagus.’
Not only do they have the sweet name of a loathed veggie, they also come in a fetching autumnal color palette of red, green, yellow, and brown.
Scheduled to hit shelves full on in September, I can’t wait to see who buys these ‘Asparagus’ Nike SB Dunk Low sneakers.
Veggie Sneakers
Nike SB Dunk Low 'Asparagus' Kicks Are for Health Nuts
Trend Themes
1. Seasonal Sneakers - Disruptive innovation opportunity: Create footwear lines that are specifically designed to match the seasons, appealing to consumers who want to stay stylish and on-trend year-round.
2. Food-inspired Fashion - Disruptive innovation opportunity: Explore creating clothing and accessories inspired by various food items to attract consumers looking for unique and conversation-starting fashion pieces.
3. Color-palette Trend - Disruptive innovation opportunity: Develop products that follow color palettes associated with different seasons, providing consumers with visually appealing options that can be easily matched with their outfits.
Industry Implications
1. Sportswear and Sneaker Industry - Disruptive innovation opportunity: Incorporate seasonal themes and unique color palettes into sneaker designs to capture the attention of fashion-forward consumers who appreciate the integration of style and functionality.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with food brands to create food-inspired fashion collections, offering consumers a new way to express their love for food through clothing and accessories.
3. Art and Design Industry - Disruptive innovation opportunity: Combine art and fashion by introducing color-palette trends across different artistic mediums, inspiring artists, designers, and fashion brands to create cohesive and visually striking collections.