Nike recently announced the release of its newest hi-top model: The Nike SB Dunk High 'Bazooka Joe.' Inspired by the the bubble gum wrapper colors, this model provides some serious nostalgia and comfort for wearers.
The Nike SB (a component of Nike's skateboarding line), is a performance sneaker for its functional purposes. It's meant to be beat and battered on rails, grip tape and concrete while still staying durable in the process. Expect nothing less from this hi-top model. The 'Bazooka Joe' features five primary colors: blue, pink, yellow, white and black. The uppers comprise of all five, and the iconic Nike swoosh stands out in an all bright white. Fat black laces and a yellow interior add the finishing touches to this pair of kicks.
This release will have skaters and everyday folk breaking necks to take a look. Keep your eyes peeled on this forthcoming release by Nike.
90s Bubblegum Sneakers
The Nike SB Dunk High 'Bazooka Joe' Pays Homage to the Five Cent Gum
Trend Themes
1. Bubblegum Sneakers - Disruptive innovation opportunity: Creating sneakers inspired by nostalgic themes or iconic branding to attract a wide range of consumers, not just skaters.
2. Skateboarding Sneakers - Disruptive innovation opportunity: Developing performance sneakers that can withstand the rough use in skateboarding while still maintaining comfort and durability.
3. Nostalgic Fashion - Disruptive innovation opportunity: Capitalizing on the desire for nostalgic fashion by incorporating retro elements into modern designs to appeal to consumers seeking a sense of nostalgia.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Utilizing unique color combinations and branding inspired by popular themes to differentiate sneakers in the competitive footwear industry.
2. Skateboarding - Disruptive innovation opportunity: Creating skateboarding-specific sneakers that cater to the demands of skaters, providing both performance and durability for extreme sports enthusiasts.
3. Fashion - Disruptive innovation opportunity: Incorporating nostalgic elements into modern fashion designs to tap into the growing market demand for retro-inspired apparel and accessories.