First introduced last fall, the Nike SB 94 x Supreme collaboration is back for the holidays with a few interesting changes. Drawing inspiration from Nike’s basketball designs, the mash-up kicks will defintely have you going hard in the paint.
The Nike SB 94 x Supreme sneakers are the second attempt by the two influential companies to further dominate street fashion game, especially when it comes to exclusive releases. This year’s version implements Nike’s Foamposite material, usually reserved for its basketball shoes. Another standout design feature is the nubuck suede, complimented by a gum rubber sole. Available in two colorways, Wheat/Metallic Copper and Black/Black, this exclusive release is set to drop just in time for the holiday season.
Skate Shoe Mash-Ups
The Nike SB 94 x Supreme Gets an Overhaul for Winter 2011
Trend Themes
1. Skate Shoe Collaborations - Opportunity to create unique and exclusive sneaker releases through partnerships between skateboard and footwear brands.
2. Basketball-inspired Sneakers - Innovation opportunity to incorporate basketball design elements into skate footwear to attract fans of both sports.
3. Premium Material Usage - Using premium materials like Foamposite and nubuck suede in skate shoes can create a higher-end market segment.
Industry Implications
1. Skateboarding - Skateboarding industry can explore collaborations with footwear brands to create limited edition sneakers that appeal to their target audience.
2. Sports Apparel - Sports apparel industry can tap into the skateboarding market by designing basketball-inspired skate shoes with premium materials.
3. Street Fashion - Street fashion industry can take advantage of the trend by incorporating premium materials and basketball design elements into their footwear offerings.