To those who run in the rain, I applaud you; so to help make wet weather more bearable, check out the Nike Running Holiday 2011 'Rain' Collection.
The Nike Running Holiday 2011 'Rain' Collection is the latest set of gear from the sports brand that mainly focuses on function and performance. The Storm Fly X Max jacket is made from material that can withstand 10,000mm of water pressure, which is equivalent to a storm. There's also the Shield Tight that boasts durable, water-resistant material paneling that functions as a layer of rain protection. Then there's the Luna Glid + 3 runners, which are lightweight, flexible and contain the same water-resistant material as the Shield Tight.
With the proper gear, running in the rain might not be so bad after all.
Stormy Sports Gear
The Nike Running Holiday 2011 'Rain' Collection Keeps Joggers Dry
Trend Themes
1. Water-resistant Sports Gear - Disruptive innovation opportunity: Develop advanced water-resistant materials and technology for sports gear to enhance performance in wet weather conditions.
2. Function-focused Athletic Apparel - Disruptive innovation opportunity: Create sports gear that emphasizes both functionality and performance, catering to the specific needs of athletes and outdoor enthusiasts.
3. Lightweight and Flexible Footwear - Disruptive innovation opportunity: Design lightweight and flexible footwear for runners that incorporates durable, water-resistant materials for added protection and comfort in rainy environments.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Introduce waterproof and functional sports gear to attract outdoor enthusiasts and athletes looking for enhanced performance in adverse weather conditions.
2. Athletic Apparel - Disruptive innovation opportunity: Develop a line of athletic apparel that combines water-resistant features with functional design, appealing to individuals who prioritize both performance and protection during physical activities.
3. Footwear - Disruptive innovation opportunity: Create innovative footwear solutions that prioritize lightweight, flexible designs while incorporating water-resistant materials for improved comfort and performance in various weather conditions.