The Nike Roof has been unveiled in New York City, featuring the sneaker brand's iconic swoosh on the top of their metropolitan head quarters.
A massive Nike swoosh appearing on the rooftop of the brand's New York Head Quarters can be seen from a birds eye view, allowing on-coming visitors to closely align the brand, with the city. NYHQ occupies six floors of the Manhattan complex, and features "free style spaces" which encourage innovation and creative thinking, bleecher filled meeting rooms, and an indoor basketball court.
The Oregan-based sportswear brand has been attempting to deepen its connection with New York, recently releasing the #NewYorkMade campaign, which contained city-wide community collaborations. The Nike Roof aimed to solidify that connection, ensuring the sneaker brand's values were synonymous with that of New York City.
Sneaker-Branded Rooftops
The Nike Roof Features the Iconic Swoosh on Top of Its NYC Headquarters
Trend Themes
1. Branded Rooftops - Brands are using rooftops as a way to visually align with a city and further deepen their connection with its community.
2. Free Style Workspaces - Companies are creating workspaces that encourage and promote innovation and creative thinking.
3. Community Collaborations - Brands are partnering with local communities as a way to increase their presence and strengthen their values within a city.
Industry Implications
1. Sportswear - Sportswear companies can take advantage of branded rooftops to create a visually powerful alignment between their brand and a city.
2. Real Estate - Developers can capitalize on the trend of branded rooftops by creating customized spaces for brands or adding rooftop amenities that align with their values.
3. Marketing/advertising - Marketing and advertising agencies can partner with brands to create visually stunning campaigns that feature branded rooftops or incorporate community collaborations.