The 2018 World Cup may have just ended but Nike is already ready to innovate the soccer world with the release of the Nike PhantomVSN. Replacing the Magista, this new soccer boot will be worn by players in the next European soccer season and is designed to support a more aggressive and attack-focused form of play.
Designed by Phil Woodman, the Nike PhantomVSN was conceived from the inside out. This resulted in a new construction for Nike footwear that features an internal Quadfit mesh, meant to conform to almost any foot. This focus on internal construction may not show much visible impact to the external design of the shoe but for players, this redesign is incredibly innovative.
The Nike PhantomVSN features a triangle-style structure with each point covering three bones in the foot—the calcaneus, talus and first metatarsal head are all equally supported, as they are critical for ball control.
Attack-Focused Soccer Shoes
The Nike PhantomVSN is Focused on Internal Comfort for Players
Trend Themes
1. Aggressive and Attack-focused Soccer Shoes - Opportunity for disruptive innovation in designing soccer shoes specifically made for aggressive and attack-focused style of play.
2. Internal Comfort and Conformity in Footwear - Opportunity to innovate in the development of footwear with internal structures that provide superior comfort and conform to the shape of any foot.
3. Enhanced Bone Support in Sports Shoes - Opportunity to disrupt the sports shoe industry by designing shoes that provide superior support to critical bones in the foot for improved ball control.
Industry Implications
1. Sports Apparel - Opportunity for disruptive innovation in the sports apparel industry by creating soccer shoes tailored for aggressive and attack-focused play.
2. Footwear Manufacturing - Opportunity for innovation in the footwear manufacturing industry by developing internal structures that enhance comfort and conformability in shoes.
3. Sports Equipment - Opportunity to disrupt the sports equipment industry by designing soccer shoes that provide enhanced support to critical bones in the foot for better ball control.