"The One Line" was an imitation sub-brand designed by Phil Knight in 1979, and it’s made a comeback in the form of the new Nike Air Force 1 Low ‘NAI-KE’ collection. The first shoe in the collection was released late last year in a ‘Blue’ colorway, and now the shoes have reappeared to take on new ‘Tan’ and ‘Olive’ colorways.
The Asia-exclusive release sees the sneakers in dyed canvas uppers with "Sashiko-like" stitching on the side panels. The traditional ‘Nike’ script appears in Mandarin on the geometric-print heel tab and insoles. Semi-translucent eye stays are decorated in a speckled design while the laces and midsoles match the base material in color. Cream rubber outsoles round out the sneaker.
The Nike Air Force 1 Low ‘NAI-KE’ sneakers are slated for a release in the coming weeks at retailers in Asia.
Asia-Exclusive Sneakers
Nike Expected to Release New Nike Air Force 1 Low 'NAI-KE'
Trend Themes
1. Asia-exclusive Sneakers - Exclusive sneaker releases in Asia create hype and demand among sneaker enthusiasts worldwide.
2. Heritage-inspired Designs - Designs inspired by heritage and culture are gaining popularity in the fashion industry.
3. Localization of Products - Brands are tapping into regional preferences by releasing region-specific products like the Nike Air Force 1 Low 'NAI-KE'.
Industry Implications
1. Footwear Industry - The footwear industry can explore developing limited edition products catering to local preferences and heritage-inspired designs.
2. Fashion Industry - The fashion industry can leverage localized design elements to appeal to global markets and audiences.
3. Sportswear Industry - The sportswear industry can experiment with localized releases to create hype and demand among sneaker enthusiasts.