The all-new Nike Lebron 12 EXT sneakers feature a unique cork design inspired by the sporadic texture of tree bark, giving these shoes a refreshing natural motif in comparison to the plastic materials often used. These shoes are built for on the court with a design that boasts stability, durability and agility during game time.
The Nike Lebron sneakers are a popular design inspired by the celebrity basketball player. Originally Nike planned to release the Lebron 11 variation in a cork pattern, but they never ended up making it to market. Now the cork material is making a comeback for the Nike Lebron 12 EXT with a posite silhouette complete with black detailing and a golden Nike swoosh logo. The soles of the shoes feature the popular Hexagonal Air pattern that is ideal for traction and maneuvering on the court.
Corkboard Basketball Sneakers
The Nike LeBron 12 EXT Cork Shoes Feature a Tree Bark Aesthetic
Trend Themes
1. Cork Sneakers Trend - The use of cork material in sneaker design presents a disruptive innovation opportunity for sustainable shoe fashion.
2. Natural Texture Trend - Incorporating natural textures, such as tree bark, into sneaker design presents a disruptive innovation opportunity for eco-friendly footwear.
3. Celebrity-inspired Sneakers Trend - Capitalizing on popular celebrity athletes, such as LeBron James, for sneaker design presents a disruptive innovation opportunity for marketable and trendsetting footwear.
Industry Implications
1. Athletic Shoe Industry - The use of durable and agile materials in athletic shoe design, such as the Hexagonal Air pattern, presents a disruptive innovation opportunity for improving performance on the court.
2. Sustainable Fashion Industry - The use of sustainable materials, such as cork, presents a disruptive innovation opportunity for eco-friendly and socially conscious fashion.
3. Celebrity Endorsement Industry - Capitalizing on popular celebrity athletes, such as LeBron James, for product endorsement presents a disruptive innovation opportunity for increasing brand awareness and sales.