Athletic shoe giant Nike is now hitting the market with a highly anticipated blast from the past—the Nike Grandstand II. It has been a long time since Nike last brought its customer a fresh take on this iconic model, but the ultimate dad shoe has gotten a much-deserved revival in 2018. Maintaining the overall retro sneaker feel, the Nike Grandstand II comes in white and navy-sail, making it a practical choice for on-the-go dads or Millennials that actively embrace the aesthetic.
The iconic Nike swoosh is navy and positioned on the side. In addition, the latest version comes with a smooth leather upper, sail-colored sole and a subtle detail of arctic punch color on the tongue branding and foot bed. The Nike Grandstand II is the perfect shoe for a casual outings due to its iconic design and premium comfort.
Dad-Style Sneakers
The Nike Grandstand II is Back After a Quarter of a Century
Trend Themes
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Revival of Dad-style Sneakers — There is a resurgence in the popularity of dad-style sneakers, as seen in the re-release of the Nike Grandstand II.
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Retro Sneaker Aesthetic — Millennials are actively embracing the retro sneaker aesthetic, making it a lucrative market for brands to tap into.
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Practical Footwear for On-the-go Dads — The Nike Grandstand II offers a practical and stylish choice for dads who are looking for comfortable shoes for their everyday activities.
Industry Implications
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Athletic Footwear — The revival of dad-style sneakers presents an opportunity for athletic footwear brands to capitalize on nostalgic designs and target a new consumer base.
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Fashion and Apparel — The trend of embracing retro sneaker aesthetics opens up opportunities for fashion and apparel companies to create clothing lines that complement the vintage-inspired footwear.
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Parenting and Family — Brands in the parenting and family industry can explore partnerships or collaborations with dad-style sneaker brands to market their products as lifestyle choices for stylish and active dads.