The 2014 Nike Easter Collection reflects all of what the spring holiday has to offer: bright colors, fresh green grass and of course, the Easter Bunny! Last season, Nike offered up pretty, pastel-colored footwear but this year it is making more of a statement collection.
This spring season, you can wear the recently revealed signature silhouettes of LeBron James, Kobe Bryant and Kevin Durant, but with a festive makeover. The LeBron 11 Low shoe now has a green color-way, which is inspired by the tropical palm trees of Miami. The Kobe 9s emulate the color outcome of egg-painting and the KD VIs are camouflaged with "Easter iconography."
The line also includes t-shirts and hats with a camo-bunny and will be available April 18 at Nike.com or select retail locations around the globe.
Easter-Inspired Basketball Collections
This Eggcellent Apparel is from the Nike Easter Collection
Trend Themes
1. Bright Color Footwear - The Nike Easter Collection showcases the trend of bright, vibrant colors in footwear, providing opportunities for other footwear brands to explore this trend and create their own statement collections.
2. Holiday-inspired Makeovers - The Easter-themed makeovers of signature silhouettes in the Nike Easter Collection highlight the trend of holiday-inspired apparel, presenting opportunities for other brands to release limited edition collections for different holidays.
3. Camo-bunny Design - The camo-bunny design in the Nike Easter Collection taps into the trend of camouflaged patterns and animal motifs, offering opportunities for fashion brands to incorporate similar designs in their products.
Industry Implications
1. Footwear - The Nike Easter Collection showcases disrupt innovation opportunities for footwear brands to explore the trend of bright colors, holiday-themed makeovers, and unique designs in their own special collections.
2. Apparel - The Easter-inspired basketball collections by Nike suggest new directions for apparel brands to explore holiday-themed apparel lines, incorporating festive makeovers and distinct designs.
3. Fashion - The trend of holiday-inspired apparel showcased in the Nike Easter Collection provides disruptive innovation opportunities for fashion brands to incorporate festive elements, vibrant colors, and unique motifs in their designs.