Chromatic College Hoop Kicks

Nike Dunk High ‘March Madness' Celebrates the NCAA

When March rolls around, people start to get excited for NCAA basketball, so why not celebrate with the Nike Dunk High ‘March Madness’ kicks?

The Nike Dunk High March Madness editions give the iconic sneaker model a slight makeover. All the shoes in the series have vibrant colors piled atop one another, making for a more layered look. Aside from the vivid colors, everything stays true to the vintage Dunk High style that has now become iconic for Nike. The design still contains the internal lacing system for ultimate fit, and a phylon midsole for lightweight cushioning and comfort.

The Nike Dunk High March Madness kicks will be available in six colorways. Whether worn on the court or just casually, this killer collection has a little something for everyone.
Trend Themes
1. Vibrant Color Layering - Exploring vibrant color layering in footwear design presents an opportunity for disruptive innovation in the sneaker industry.
2. Vintage Style Revival - Reviving vintage styles, like the Nike Dunk High, with slight makeovers can create disruptive innovation opportunities in the sneaker market.
3. Sports Season Celebrations - Creating limited edition sneakers to celebrate popular sports seasons, like March Madness, opens up disruptive innovation opportunities in sports footwear.
Industry Implications
1. Footwear - Introducing vibrant color layering in footwear design can disrupt the traditional sneaker industry.
2. Fashion - Reviving vintage styles with slight makeovers in the fashion industry, particularly in sneakers, presents opportunities for disruptive innovation.
3. Sports Goods - Designing limited edition sneakers to celebrate popular sports seasons creates disruptive innovation opportunities in the sports goods industry.

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