In an effort to better support the players of tomorrow, Nike and the NFL have committed to donating $5 million USD to girls' flag football, specifically in high school athletic programs.
All-female football teams are virtually non-existant, and due to the male dominated nature of the sport, many are discouraged from playing. Currently, only six states in the U.S sanction flag football for women as an extra circular activity. Nike and the NFL are hoping to increase the access young women have to sports through this funding. With the money, Nike will be providing uniforms, other game-ready accessories and equipment. Nike will additionally be donating stylish uniforms to members of newly created flag football teams.
Female Flag Football Funds
Nike and the NFL Committed $5 Million USD to Girls' Flag Football Teams
Trend Themes
1. Female Flag Football - The increased funding and promotion of female flag football will create new opportunities for girls in athletic programs and disrupt the typically male-dominated sport.
2. Youth Sports Funding - Donating money towards youth sports, especially for underrepresented communities and demographics, will create new opportunities for young athletes and disrupt sports industry standards.
3. Gender Equality in Sports - Promoting sports programs that are inclusive and support diversity, specifically in regards to gender, will disrupt current sports industry norms and promote social change.
Industry Implications
1. Sports Apparel Industry - Increased funding for female sports teams will create new opportunities for sports apparel companies to design new uniforms and gear specifically for female athletes.
2. Youth Athletics Industry - Donating towards youth athletics programs, especially in underrepresented communities, will create disruptive innovation opportunities for the sports industry to promote long-term athlete development and diverse teams.
3. Educational Industry - Promoting and funding sports programs in schools, especially those that support gender equality, will disrupt and improve educational standards to provide diverse and inclusive extracurricular activities.