The Nike Air Ralston Mid Lite sneakers are a real surprise from the sporting company in terms of design and style.
While Nike is well-known for creating sports and casual sneakers, I'm surprised to see the brand go for a bit of a formal aesthetic in these new kicks. Not that you'd rock these with a suit any time soon, but you have to admit they look pretty darn suave. The Nike Air Ralston Mid Lite are mid-tops decked out in complete suede. You'll also notice that the swoosh that normally appears on the side of the upper is non-existent. The sneakers have been stripped down to the bare minimum for a clean look that stands out on its own.
The Nike Air Ralston Mid Lite will be available in limited quantities.
Suave Suede Sports Kicks
The Nike Air Ralston Mid Lite Goes for a Stylish Formal Look
Trend Themes
1. Formal-style Sneakers - Opportunity for sports companies to tap into the market for stylish and formal sneakers.
2. Suede Sneaker Trend - Potential for brands to explore the popularity of suede material in sneaker design.
3. Minimalist Design - Disruptive innovation opportunity for sneaker manufacturers to create stripped-down, clean-looking sneakers.
Industry Implications
1. Sports Footwear - Potential for companies in the sports footwear industry to expand their product range with formal-style sneakers.
2. Fashion - Opportunity for the fashion industry to incorporate the suede sneaker trend into their collections.
3. Athleisure - Disruptive innovation opportunity for athleisure brands to combine minimalist design with functional sports footwear.