Chinese designer Zhijun Wang has revealed a pair of custom Nike Air Force 1s, which trump any of the brand's Chinese New Year designs. Unlike any of Nike's recently released zodiac kicks, these shoes feature exquisite detail, which honor the year of the monkey.
While last Chinese New Year was all about the ram, this year will be honoring the monkey. Taking this zodiac sign into consideration, Zhijun Wang refashioned a pair of Nike Air Force 1s. Utilizing the low-top silhouette, these shoes display a beige leather upper combined with geometric motifs, leather accents and maroon livery, all of which reference the Chinese zodiac.
Though under the Nike name, these custom sneakers are extremely limited-edition with only one pair being produced.
Co-Branded Zodiac Kicks
These Nike Air Force 1s by Zhijun Wang Honor the Year of the Monkey
Trend Themes
1. Custom Sneakers - Disruptive innovation opportunity: Collaborate with designers to create exclusive, limited-edition sneakers that cater to specific cultural or zodiac themes.
2. Zodiac-themed Designs - Disruptive innovation opportunity: Incorporate zodiac signs and cultural motifs into product designs to appeal to specific markets and commemorate special occasions.
3. Exquisite Detailing - Disruptive innovation opportunity: Focus on intricate craftsmanship and attention to detail in product design to create unique and highly desirable items.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Introduce custom and limited-edition footwear collaborations that blend fashion and cultural themes to attract niche markets and create buzz.
2. Fashion - Disruptive innovation opportunity: Fuse cultural and zodiac influences into fashion collections to offer unique and personalized products that resonate with specific consumer groups.
3. Artisan Craftsmanship - Disruptive innovation opportunity: Emphasize the value of detailed craftsmanship in various industries, from fashion to home decor, to cater to consumers seeking unique and high-quality products.