The Nike 2015 Sneakerboot collection has arrived. Not only does the hybrid shoe collection protect against the coming cold weather, it also looks much cooler and more casual than the average snow boot.
Those who live in snowy climates know the pain of pulling snow boots out for yet another year. Usually, they're a clunky, rubbery piece of footwear that puts the practical purpose of not getting snow in your shoes before all else. In the past few years, the Nike Sneakerboot has gone about changing all that.
The Nike 2015 Sneakerboot collection proves that the athletic footwear mega-brand knows how to stay current in its color choices. The entire line features neutral tones of brown, dark green and black, with just the lightest touches of pink and purple to keep things interesting.
Weather-Proof Winter Sneakers
The Nike 2015 Sneakerboot Collection Banishes Boring Snow Boots
Trend Themes
1. Winterized Sneakers - Opportunity for athletic footwear brands to create trendy and practical winter shoes.
2. Casual Snow Boots - Potential for fashion brands to create comfortable and stylish snow boots that are also weather-proof.
3. Hybrid Footwear - Possibility for innovative footwear brands to combine practicality and style in their shoe designs for year-round wear.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can expand their product lines and reach a wider market by creating winterized sneakers.
2. Fashion - Fashion brands can capitalize on the trend of weather-proof shoes by producing stylish and comfortable snow boots for cold weather.
3. Footwear Design - There is an opportunity for disruptive innovation in the footwear design industry, as hybrid shoes become more popular and in-demand.