The Nike 2010 Sportswear Collection showcases a variety of different styles that aren't all that common for the brand. Usually when one thinks of Nike, the first thing that comes to mind are baggy t-shirts and shorts or anything that you can play sports in and mess up. This time around, the company has outdone themselves by going pretty much opposite of where you would expect.
Offering an array of brightly colored casual wear that borders on the hipster side of things, the Nike 2010 Sportswear Collection keeps it funky this season with a style that's perfect for summer and will guarantee to catch some off guard.
Urbanized Activewear
The Nike 2010 Sportswear Collection Presents Some Surprising Looks
Trend Themes
1. Urban Activewear - Disruptive innovation opportunity: Create a line of urban activewear that combines functionality with trendy designs, targeting fashion-forward consumers who prioritize style and comfort.
2. Hipster Sportswear - Disruptive innovation opportunity: Develop a line of sportswear with a hipster aesthetic, blending athletic functionality with unique, fashion-forward designs to attract a niche market of style-conscious athletes.
3. Colorful Casual Wear - Disruptive innovation opportunity: Introduce a collection of vibrant and stylish casual wear that breaks away from traditional sportswear, appealing to fashion enthusiasts who seek unconventional and eye-catching wardrobe options.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Embrace the rising demand for fashionable sportswear by creating a brand that combines athletic performance with trendy designs, catering to the growing market of consumers looking for both style and functionality.
2. Athletic Footwear - Disruptive innovation opportunity: Explore collaborations with fashion designers to create streetwear-inspired athletic footwear, tapping into the rising popularity of athleisure and attracting fashion-savvy consumers who value comfort and style.
3. Streetwear - Disruptive innovation opportunity: Collaborate with sportswear brands and streetwear labels to create a collection that merges the worlds of sports and fashion, appealing to urban consumers who seek versatile and trendy clothing options.