For the company's Fall/Winter 2010 collection, Nigel Cabourn produced a beautiful lookbook aptly titled 'Mountaineering Book.' Photographed by Matt Hinds, the lookbook is a dusty reminder of days past through rugged, outdoorsy frames and stone cold visages.
Nigel Cabourn's outerwear is truly something special in the fashion industry, and the lookbook displays the quality clothing with the utmost ease.
Implications - Not everyone in fashion is embracing futuristic minimalism, sleek cuts and metallic accents. Some are reverting back to the rugged, casual and outdoorsy wear of days past, embracing clothing that offers more comfort than contemporary styles. While modern creations still have their place, it is important to remember that many consumers who don't live and breathe fashion desire simplicity and ease of wear over more impractical choices.
Stone Cold Lookbooks
The Nigel Cabourn Fall/Winter 2010 Presentation is Rugged
Trend Themes
1. Rugged Fashion - Opportunity for fashion brands to tap into the demand for rugged, casual and outdoorsy wear that offers comfort and simplicity.
2. Nostalgic Lookbooks - Opportunity for fashion brands to create lookbooks that evoke a sense of nostalgia and connect with consumers seeking a nostalgic viewing experience.
3. Quality Outerwear - Opportunity for brands to emphasize quality craftsmanship in outerwear designs to appeal to consumers looking for durable, long-lasting clothing.
Industry Implications
1. Fashion - Fashion brands can adapt their offerings to cater to consumers who prefer rugged, casual and nostalgic styles.
2. Photography - Opportunity for photographers to specialize in creating nostalgic lookbooks that capture the essence of the past.
3. Outerwear Manufacturing - Manufacturers can focus on producing high-quality outerwear items that meet the demands of consumers seeking durable and long-lasting clothing.