The characters in the Nideccy Handmade Umbrellas campaign may seem to have very protective guardian angels who won't even let their wards get wet, but these 'guardian angels' are more concrete than the reader may first realize. They come in the form of Regina and Henryk Nideccy, the designers behind a slew of quality handmade umbrellas, which is highlighted by the image of hands, not umbrellas. One of the ads read, "In three generations a lot has changed. But one thing remains constant, Mrs. Regina takes care of lovers."
The Nideccy Handmade Umbrellas campaign was created by Lowe GGK, an ad agency based in Warsaw, Poland. It was art directed by Sylwia Rekawek Michon, Rafal Szczepaniak with creative direction by Kinga Grzelewska and Marcin Nowak as well as illustrations by artist Rafal Szczepaniak.
Palm Rain Protectors
The Nideccy Handmade Umbrellas Campaign Illustrates Quality Craftsmanship
Trend Themes
1. Quality Handmade Umbrellas - Disruptive innovation opportunity: Explore the market for high-quality, artisanal umbrellas to cater to consumers who value craftsmanship.
2. Personalized Designs - Disruptive innovation opportunity: Offer customizable umbrella designs to meet the growing demand for unique and personalized products.
3. Nostalgic Marketing - Disruptive innovation opportunity: Tap into nostalgia by incorporating sentimental elements into umbrella advertising campaigns to resonate with consumers.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Integrate technology into umbrellas to create smart and functional fashion accessories.
2. Outdoor Retail - Disruptive innovation opportunity: Develop sustainable and eco-friendly umbrella options to cater to environmentally conscious consumers.
3. Tourism and Hospitality - Disruptive innovation opportunity: Provide branded umbrellas as part of travel packages or hotel amenities to enhance the customer experience.