Dark, sultry aesthetics have been creeping their way into the fashion world for some time now, but the looks found in the Nicoline Patricia Malina ‘Candyfloss’ showreel and photoshoot cannot be counted among them. There is not a single frame that isn’t glowing with light, pastel colors and overwhelming girlishness.
‘Candyfloss’ focuses on four young models, Katya, Anna, Natalia S, Anastasiia (Damn Inc), prancing about an apartment, doing quintessentially girly things like pampering a fluffy cat, talking on the phone and tirelessly striking demure, dainty poses.
In many ways, the showreel and its accompanying photographs are reminiscent of some high-life women’s magazine or fashion shoot from the early to mid 60s. This is seen especially in their hair and make up, as styled by Priscilla Myrna, and the retro props like rotary phones, as provided by propmaster Melvin Robert.
Heavenly Hued Blondtourage Showreels
The Nicoline Patricia Malina ‘Candyfloss’ is Girl
Trend Themes
1. Pastel Aesthetics - Opportunity for fashion brands to incorporate more light, pastel colors into their designs and marketing campaigns
2. Girlish Photoshoots - Chance for photographers and brands to create more feminine, girl-centric photoshoots and ads
3. Nostalgic Styling - Potential for fashion and beauty industries to tap into nostalgic styling, such as retro hair and makeup looks
Industry Implications
1. Fashion - Opportunity for fashion brands to showcase more pastel colors and feminine styles
2. Photography - Chance for photographers to create more girlish, feminine photoshoots for clients
3. Beauty - Potential for beauty brands to offer retro hair and makeup styling services for clients looking to tap into nostalgia