The Nice Collective Men's Fall 2009 runway show at New York Fashion Week took casual and laid-back style to the extreme with the models wearing an assortment of long Johns in various states of undress.
It's good news for guys who prefer comfortable style. Now you can pair your long john underwear with military boots and a jacket and you're ready to hit the streets in trendsetting style.
Implications - Followers of men's fashions include both men and women. In order to draw attention to particular men's collections, designers and stores hire models who both make the clothes look wearable to men, and appealing to women eager to see the men in their lives look good.
Undressed Fashion Shows
Extreme Disheveled Style in Nice Collective Men's Fall ‘09
Trend Themes
1. Extreme Disheveled Style - The trend towards extreme disheveled clothing styles could present disruptive innovation opportunities in casual wear and streetwear industries.
2. Underwear as Outerwear - The trend of pairing long john underwear with outerwear presents disruptive innovation opportunities in both men's and women's fashion industries.
3. Gender-fluid Fashion - The increasing popularity of gender-fluid fashion in both men's and women's clothing presents disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion Shows - Fashion shows have the potential to incorporate more extreme and unconventional styles, presenting disruptive innovation opportunities for designers and fashion brands.
2. Casual Wear - The trend towards extreme disheveled clothing styles presents disruptive innovation opportunities in the casual wear industry, particularly for brands that prioritize comfort and practicality.
3. Streetwear - The trend towards extreme disheveled clothing styles presents disruptive innovation opportunities in the streetwear industry, particularly for brands that prioritize edginess and uniqueness.