London-based brand Palace celebrates the United Kingdom's NHS, known as the National Health Service with the latest NHS TRI-TO HELP collection. The release is angled in a charitable manner as it is made to support the NHS -- featuring a graphic tee, hoodie, and a crewneck sweater.
All three items that make up the capsule are detailed in the same graphic design and color palette. The brand's Triferg logo boasts a new interpretation with the infusion of the words "National Health Service" on the three sides of the logo. The color palette features white and bright blue to honor the hues of the NHS logo. The graphic is seen on the front and the back of every item and 100% of the profits from the collection will be directed to NHS Charities Together to help workers through the COVID-19 pandemic.
Fund-Raising Graphic Streetwear
Palace's NHS TRI-TO HELP Collection Boasts Charitable Causes
Trend Themes
1. Charitable Streetwear - The rise of streetwear collections that support charitable causes, providing a disruptive innovation opportunity for fashion brands to combine style and philanthropy.
2. Graphic Design Collaboration - Collaborations between graphic designers and fashion brands that create unique visual representations for charitable collections, opening up opportunities for innovative and impactful designs.
3. Corporate Social Responsibility in Fashion - Increasing emphasis on corporate social responsibility in the fashion industry, leading to the development of more charitable and socially conscious collections.
Industry Implications
1. Fashion - Fashion industry can leverage the trend of charitable streetwear to engage customers and contribute to social causes, fostering brand loyalty and positive brand perception.
2. Graphic Design - Graphic designers can partner with fashion brands to create compelling visuals for charitable collections, showcasing their talent and promoting socially conscious initiatives.
3. Nonprofit Organizations - Nonprofit organizations can collaborate with fashion brands to raise funds and awareness for charitable causes, expanding their reach and impact through innovative marketing strategies.