NHS Blood and Transplant released a new commercial for it's 'Missing Type' campaign that emphasizes the importance of all blood types. At first glance, one can't be sure what the advert is about. The scenes of identifiable and highly populated places, like Ethihad Stadium, Mile End tube station, Boots or Santander bank, are depicted in darkness and desolation with signs losing letters as the video pans on. The narrator makes sense of the commercial for viewers towards the end when he states, "Without As, Os and Bs we're nowhere. Help fill in the gaps. Save lives by registering as a new blood donor at a blood.co.uk."
The concept of the NHS Blood and Transplant ad shifts away from the regular format of using the human experience to highlight the need for blood. Instead, the government organization intrigues English citizens by showing how a lack of blood donations can impact everyday life in an abstract manner.
Missing Letter Ads
NHS Blood and Transplant Drop Letters from Everyday Signs to Encourage Donors
Trend Themes
1. Abstract Advertising - Businesses can explore creative and abstract methods of advertising to captivate their audience and generate curiosity.
2. Emphasis on Community Impact - Highlighting the tangible effects and importance of products or services on the community can create a stronger call to action for potential customers.
3. Innovative Storytelling - Organizations can experiment with unconventional storytelling techniques to engage and educate their target audience.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage abstract advertising techniques to create unique and memorable campaigns for their clients.
2. Healthcare - Healthcare organizations can adopt the concept of emphasizing community impact to raise awareness and encourage action for blood donations or other healthcare initiatives.
3. Media and Entertainment - The media and entertainment industry can explore innovative storytelling methods to create captivating content that resonates with their audience.