The Next Rembrandt is the not-so-imaginative name of a recently forged version of the original classical painting. Although forgery has been a part of history for some time now, it hasn't been of this kind. What is this kind? The kind that involves technology -- 3D print technology, to be exact.
Developed by the Amsterdam-based advertising agency J Walter Thompson for its client ING Bank, The Next Rembrandt took 18 months to create. According to The Verge, to create it "a unique software and facial recognition algorithm were used to analyze digital representations of all of his 346 known paintings." The purpose behind it was to start a conversation about how technology can be included into art
3D-Printed Classical Art
The Next Rembrandt Paves the Way for Futuristic Forgery
Trend Themes
1. Forgery Through Technology - The development of 3D printing technology opens up possibilities for creating highly realistic counterfeit art.
2. Facial Recognition in Art Creation - The use of facial recognition algorithms in analyzing digital representations of classical paintings can lead to the creation of realistic replicas.
3. Integration of Technology in Art - The Next Rembrandt project sparks a discussion on how technology can be incorporated into the art world.
Industry Implications
1. Artificial Intelligence - AI-based facial recognition algorithms can be utilized in the creation of lifelike replicas of classical art pieces.
2. Fine Art - The advent of 3D printing technology presents disruptive innovation opportunities in the field of classical art replication.
3. Advertising - Advertising agencies can explore the intersection of technology and art creation to generate unique marketing campaigns.