If you were awake yesterday, you undoubtedly heard about the plane crash in Denver. In breaking-news-style, it was covered and recovered with conflicting facts and second-person accounts of speculation. However, if you use Twitter and are friends with Mike Wilson, aka @2DrinksBehind, then you would have read firsthand accounts of the crash, live from his cellphone. Obviously, he was a little shaken up.
Thankfully, no one was killed in this accident.
Implications - Social media sites provide real-time interaction for its users, and because of this feature many consumers receive instant news and product information from it. Businesses can capitalize by investing in using one of these sites so they have a platform in which to reach this young generation of social media site users.
Microblogging Plane Crashes
Twitter User Gives Firsthand Account of Accident in Real Time
Trend Themes
1. Real-time Social Media Coverage - Providing businesses with an opportunity to connect and interact with a young generation of social media users in real-time through investment in social media sites.
2. User-generated News Reporting - Introducing alternative news coverage by encouraging and empowering users to share live and real-time accounts of events.
3. Social Media as a First-responder Tool - Utilizing social media as a tool for emergency response, allowing users to report accidents and natural disasters in real-time.
Industry Implications
1. Media and Journalism - Providing a potential platform for alternative sources of news coverage by empowering users through real-time reporting.
2. Marketing and Advertising - Capitalizing on real-time interaction with young social media users in order to promote and advertise products.
3. Public Safety and Emergency Response - Incorporating social media as a means of emergency response and crisis management, allowing for faster and clearer communication during accidents and natural disasters.