Are you ready for the glory of the 1990s to influence new fashion? Vanilla Ice, MC Hammer and all that hip-hop?
Well, ready or not, fashion label New Yorker brings out the hip-hop and 90s street fashion vibe in their Spring/Summer 2009 ad campaign.
The campaign was photographed by Edzard Piltz and features models Cesar Cassier and Sam Way among others.
Implications - Bringing back old-school fashion greatly attracts the young urban demographic. Modern-day youth consumers enjoy vintage, retro and anything else that is unconventional. Businesses and designers should look into incorporating their future fashions and products to include vintage and music styling to entice the modern day young urban consumer.
90s Hip-Hop Fashion
New Yorker Brings Back B-Boy Style for S/S '09
Trend Themes
1. Vintage Fashion Revival - Opportunity for fashion brands to tap into the young urban demographic by incorporating vintage and retro styles.
2. Unconventional Fashion - Demand for unconventional fashion styles creates a market for businesses and designers to explore unique and non-traditional fashion designs.
3. Music-inspired Fashion - Businesses can capitalize on the popularity of music styling by incorporating musical elements into their fashion and product offerings.
Industry Implications
1. Fashion - Fashion brands can leverage the 90s hip-hop fashion trend to captivate the young urban demographic.
2. Retail - Retailers can cater to the demand for vintage and unconventional fashion styles by curating collections that appeal to the modern-day youth consumer.
3. Music - Music industry has an opportunity to collaborate with fashion brands to create music-inspired fashion lines that resonate with music lovers and fashion enthusiasts.